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Home Services · The Unsold Estimate & Season Engine
Estimate follow-up and missed-call automation for HVAC, roofing, plumbing and remodeling contractors
Answer first. Follow up seven times. Rehash every estimate you wrote last year. Everborn builds the system that picks up the call the office missed, works every open estimate from day 2, and re-works the aged quote book every shoulder season.
Who it is for
Built for the owner of a $1M to $15M roofing, HVAC, remodeling, plumbing or electrical company. Keep ServiceTitan, Jobber, Housecall Pro, JobNimbus or AccuLynx for the job after it's sold; this sits in front, and sold jobs flow into your system.
Selling residential solar as your main business? See the Solar system.
Where the shop's day goes
The dispatcher's board is full by 7:30 and changes every time a no-cool call comes in. The office manager books calls, answers "when is the tech coming", chases deposits and permits, and makes the estimate follow-up calls when there is a spare minute, which there usually isn't. The comfort advisors are in homes until 8pm, and the calls that come in after the office closes go to voicemail. Last year's unsold estimates sit in the job system, and the tune-up campaign goes out late or not at all.
How a job moves, and where we sit
Call → visit → proposal with options → financing → contract and cancellation notice → deposit → permit → install → inspection → final payment → warranty registration → review → maintenance agreement.
Your field-service system keeps the job after it's sold. We sit in front: the call, the follow-up, the paperwork chase and the customer base.
The Unsold Estimate & Season Engine and what comes off your plate
Launch: every lead answered, every call returned. Missed-call text-back and a sub-60-second reply on every lead, round-robin to techs or comfort advisors with a claim window, booking tied to the truck schedule, a 5-day estimate follow-up, source tags, a written opt-in step for door-knock leads, a review request at completion, and your license number on every footer, page and card.
Growth: Launch plus The Unsold Estimate & Season Engine
The named block of ten deliverables in the Growth package, built for Home Services.
- Unsold-estimate rehash
Seven touches over seven days from day 2 after the estimate, then days 14, 30, 60 and 90, with financing-available and phase-the-job variants. Hot replies route to the rep who wrote the quote. No payment figures.
- Aged-estimate seasonal sweep
Every unsold estimate over 90 days, re-worked in the shoulder windows: late August for furnaces, February for AC, pre-storm for roofing, Q1 for remodels.
- Financing turn-down lane
A decline triggers a second-look lender, a cash or phased option, a credit repair introduction when the homeowner asks, and a 30-day nurture. No decision language.
- Maintenance-agreement renewal
Twice-yearly tune-up reminders before the seasonal rush, renewal payment links and lapsed-agreement win-back.
- Job-progress photo updates
Crews upload from a phone and the homeowner gets a same-day update. Final photos feed the review request.
- Contract and cancel-notice chase
An e-sign packet with the 3, 5 or 7-business-day cancel notice and state disclosures (such as CSLB 7159 contract contents), plus a permit, HOA, inspection and warranty-registration checklist.
- Change-order and progress-payment flow
Form to e-sign to invoice to payment link, with an owner approval gate, and California's down-payment limit ($1,000 or 10% of the contract price, whichever is less) built into the template.
- Neighbor lane
Yard-sign QR codes and per-rep pages tag we're-on-your-street leads to the rep and job, and generate a radius mailer list.
- Insurance-claim status lane (roofing)
Adjuster reminders, supplement tasks and homeowner status texts. No deductible language and no adjusting, ever.
- Cancel-window welcome sequence
A what-happens-next sequence during the right-to-cancel window. Cancellations route to the owner; nothing pressures a homeowner to waive it.
Full Engine: Growth plus the partner program and the operating system
Partner lanes for real estate agents, property managers and HOAs, other trades, supply houses, inspectors and restoration companies; statements that carry a flat, disclosed fee only where legal and never on insurance work; a recruiting funnel for techs and comfort advisors; permit-stall and install alerts; and the monthly automation think-tank.
The money desk: sign-up, billing and commissions
The package each item starts in is shown under its name.
| What it is | What it does |
|---|---|
| Owner-routed onboarding Growth | Every new customer gets the welcome from the comfort advisor or rep who sold the job: their name, email and own link, so the job lands in that person's queue. One message per customer, never a duplicate. |
| Billing that runs itself Growth | Invoices, maintenance-agreement renewals and financing follow-up: branded invoice emails; reminders 3 days before due, on the due day, 3 days after and a final notice at 7 days; card-on-file autopay with an upcoming-charge notice and a declined-card update link; receipts. Email-first. |
| Auto-drafted invoices Full Engine (on Growth with the Third-party integration add-on, $2,500) | When a customer is added in your field-service platform, a blank draft invoice for them appears in the CRM for staff to fill in and send. Nothing reaches the customer until a person sends it. |
| Commission ledger Full Engine | Tech and sales commissions calculated from money actually collected, not jobs sold, under your own plan rules (splits, payout timing, clawbacks, lead-type rates), with a monthly statement per person and a needs-attention list. |
| Billing reconciliation Full Engine | One view of who is billed, who paid, who is overdue and who is being missed across the CRM, your field-service platform and any old processor, catching maintenance-plan members who are active but not billed anywhere. |
| Payment processor migration Included at no charge | Moves every paying customer off a processor that closed or is being replaced: new payment links or card-on-file, and old invoices cancelled only after payment clears, so nobody is double-charged or dropped. |
The customers you already served
Your maintenance base, last year's estimates and every house on the street where the truck is parked are cheaper than the next paid lead. Partners get tracked links and cards. Where a referral fee is legal in your state, it is flat, modest and disclosed to the homeowner on the estimate or contract; it is never paid on insurance-funded work or to an adjuster, and your state contractor board's rule is checked first.
Follow-up length and the never-list
How long it runs. Days 2 through 90 on an open estimate, then seasonal sweeps indefinitely; the maintenance base hears from you twice a year on the shoulder windows. Roofs and systems fail eventually, so the aged estimate is the cheapest lead the company will ever get.
Blocked in every template. No federal tax-credit claims: the 25C home-improvement credit ended for property placed in service after December 31, 2025, and the 25D clean energy credit for installations completed after that date. No savings guarantees. No payment figures in automated messages. No deductible waivers. Nothing implying affiliation with a utility, government or insurer. No messages outside 8am to 9pm, and tighter where state law says so (8pm in Oregon and Florida). Your license number on every footer, page and card.
Three fixed packages
Launch
$3,500 build + $697/mo
Every lead answered, every call returned
Tracked number, consent-capturing forms, a reply in under 60 seconds, missed-call text-back, booking, a 5-day drip, review requests and weekly reporting.
Growth
$6,500 build + $1,197/mo
Launch plus The Unsold Estimate & Season Engine
Adds The Unsold Estimate & Season Engine, onboarding, payment links, long-term nurture, list re-activation, retention, an after-hours assistant and the owner's report.
Full Engine
$9,500 build + $1,697/mo
Growth plus the partner program and the operating system
Adds realtor, property manager, trade and inspector partner lanes with a fee only where legal and disclosed, a recruiting funnel for techs and advisors, alerts, written procedures and the monthly automation think-tank.
Same prices in every industry. Half the build fee at signature, half on delivery; month to month after 90 days. Each monthly includes a $197 platform license (take it off if you already pay for the platform we build on). Free week-one compliance review for regulated industries. Your accounts and data are yours and export any time. The system we build runs in your accounts, and you keep the right to use it even if you cancel.
Websites and search add-ons
Starting points, confirmed in your written quote. Sites are built and hosted on the platform your monthly already covers. We never guarantee rankings or traffic.
| Add-on | What it is |
|---|---|
| Bundle: Online Presence Starter $1,800 | Core site, Local SEO foundation and social profile set-up ($2,200 separately) |
| Bundle: Online Presence Complete $3,200 | Full site, Local SEO foundation, brand kit and social profile set-up ($4,000 separately), first month of Local SEO growth free |
| Website build: core site $1,200 | Up to 6 pages, lead capture and booking wired to the CRM, compliance and disclosure pages, mobile, basic on-page SEO |
| Website build: full site $2,400 | Up to 15 pages: services, locations, team or rep pages, recruiting, blog set-up |
| Website redesign or migration $900 | Existing site rebuilt or moved, with redirects kept |
| Local SEO foundation $750 | Google Business Profile optimization, citations, on-page SEO and schema, Search Console and analytics |
| Google Business Profile set-up $250 | Set-up and optimization, standalone |
| Local SEO growth $350/mo | Two articles a month, weekly Business Profile posts, citation and review monitoring, a rank and traffic report |
| Website care plan $49/mo | Hosting, updates, backups, uptime, compliance-page upkeep, small edits |
Also available: additional pages ($350 per 5), brand kit ($600), social profile set-up ($250), accessibility review and fixes ($450), Google Ads account build ($600). Other one-time add-ons bought with the build are 15% less; monthly add-ons and bundles don't get that discount.
Moving your payment processor: included at no charge.
Snap Credit Fix, a California credit repair company, runs on a system I built for them.
Chris Magee, Everborn Productions
Home Services questions
We already use ServiceTitan, Jobber or Housecall Pro.
Keep it. Those are field-service systems, good at the job after it's sold. The front of the funnel is where they are thin or charge extra: multi-step follow-up, missed-call text-back with a claim window, seasonal sweeps and partner attribution. If you run ServiceTitan with Marketing Pro fully configured, the overlap is real, and the value is in re-activation and partner lanes.
My office manager already does the follow-up.
She makes the first call while also dispatching and collecting. The later touches on days 2 to 7, and the calls that arrive after the office closes, are where follow-up usually stops. The system does the touches; she gets the replies.
Texting homeowners will get me sued or marked as spam.
A fair worry, and the state rules are tightening: Texas brought marketing texts under its telephone-solicitation law in September 2025, and Oregon now limits them to 8am-8pm and three a day. The build has 10DLC registration, written consent on every form, opt-outs honored across channels, state quiet hours, and a written opt-in step for canvass leads, because a verbal number isn't consent.
Can we still mention the federal tax credit?
No. The 25C home-improvement credit and the 25D clean energy credit both ended at the end of 2025. Every template blocks tax-credit and rebate claims.
Leads are slow right now.
Then the cheapest revenue in the building is the estimates already written and the customers already served. For HVAC and roofing, the shoulder season is exactly when the database campaign pays.
Book a build call
Tell Chris what your team still does by hand. You will get a straight answer on which package fits, or whether none does.
Email [email protected]
Call (916) 541-3415
Chris Magee · Sacramento, CA · serving clients across the United States